YouTube has announced that it will be more transparent in how it labels AI-generated content.
Starting today, all videos uploaded to YouTube that are meaningfully AI-altered or generated will display a clear AI label on them. Long-form videos will show the label below the video player and above the description, while Shorts will show the label as an overlay directly on the video.
YouTube still primarily requires content creators to mark their videos as AI-generated, but it also now has automated detection systems that can analyze and flag AI-generated content — even if it wasn’t manually tagged. If a video is incorrectly identified as AI-generated, creators can update the disclosure field in YouTube Studio. However, the label will remain if the video was made using YouTube’s own AI tools, like Veo or Dream Screen, or if it includes C2PA metadata.
YouTube says the label doesn’t change how videos are recommended or monetized — it simply increases transparency around them.
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