As you’ve probably already heard, the brand new Ferrari Luce was designed by Sir Jony Ive, who founded LoveFrom after leaving Apple. He designed the car inside and out, and the interior will feature several Samsung-made OLED displays.
In total, the Luce has three digital display zones and Samsung Display will supply four panel sizes: 12.9″, 12″, 10.1″ and 6.3″. The setup is quite impressive, though not as eye-catching as the car’s €550,000 price tag.
The Ferrari Luce will feature several Samsung-made displays
First, the binnacle — the instrument cluster in front of the driver — can have a physical needle poking through the display thanks to Samsung’s proprietary HIAA Tech (Hole In Active Area).
Yes, Samsung has plenty of experience with punching holes through smartphone displays — but a standard smartphone selfie camera is no larger than 5mm in diameter. In contrast, the binnacle in the Ferrari Luce can have a hole that is around 20 times larger.
The Ferrari Luce binnacle will use a two-layer display with physical hands
This instrument cluster will be built from two OLED panels — a 12″ panel on the bottom and a 12.9″ panel on top. The lower panel will display background elements (like gauge indexes), while the top display will have three circular cutouts. The stacked design along with the physical hands creates a three-dimensional display instead of the flat glass look that most cars have today.
The central control panel will use a 10.1″ OLED panel and can have configurable functions like a clock, stopwatch, and compass. This panel will also use HIAA tech and will have three physical hands poking through it (like the hour, minute, and second hands on a clock).
The central control panel will use a 10.1″ OLED display with physical clock hands
Finally, the 6.3″ panels will be used in the back to provide rear passengers with climate controls, a driving dynamics readout, and more.
The 6.3″ display for the rear passengers
“Samsung Display was able to fully support the Ferrari Luce’s design philosophy of seamless software and hardware integration. The all-new display system implemented in the Ferrari Luce delivers an unparalleled cockpit experience, where Ferrari’s heritage and future-oriented technology coexist in harmony,” said Ernesto Lasalandra, Ferrari Chief Research & Development Officer.
