Meta is stepping up its AI game with the launch of a new standalone app called Meta AI. The app is available now on Android and iOS, though only in the US, Canada, Australia, and New Zealand while it’s in the early testing phase.
The app, powered by Meta’s latest Llama 4 model, formally debuted this week during the company’s LlamaCon developer event, and it’s already sparking conversations. Meta AI plays into the company’s biggest strength: social networking. The app features a “Feed” view that showcases how people are using Meta AI, creating a social layer around AI interactions that ChatGPT and Claude don’t offer.
Users can ask questions, generate images, get recommendations, and interact with AI characters. But what sets Meta AI apart is its integration with the social graph — the AI can reference your social connections, public posts from people you follow, and trending conversations within your network, making responses feel more personalized and context-aware.
This approach represents Meta’s bet that AI assistants will be more engaging when they’re embedded in a social ecosystem rather than operating as isolated productivity tools. Early reviews suggest the model is competitive with GPT and Claude on many benchmarks, though the real differentiator may be whether users actually want their AI assistant to know about their social life.
