Camera company Insta360 launched the Luna Ultra three days ago. On the same day, DJI sued Insta360 in the US over how similar the Luna Ultra is to its upcoming Osmo Pocket 4P. Now, Insta360 has fired back with two countersuits against DJI in the US, alleging DJI infringed its patents related to gimbal and 360° camera technology.
Insta360 says the patents infringed by DJI relate to gimbal stabilization, gimbal directional control, camera light stabilization, telemetry overlay, and panoramic video stabilization technology — all incorporated into various DJI products, including the Osmo Pocket series, Ronin/RS series, Osmo Mobile series, and Osmo 360.
Insta360 also stated that these countersuits are a direct response to patent complaints filed by DJI on June 10, the day it launched the Luna Ultra. DJI has filed two complaints against Insta360 and is seeking a permanent injunction to ban the Luna Ultra in the US.
“At Insta360, we prefer to let our products do the talking. But we are not afraid of a legal battle when challenged. We are fully committed to protecting our innovations and will take decisive action to defend our intellectual property from infringement,” said JK Liu, Founder of Insta360.
Insta360 also categorically rejected DJI’s infringement claims regarding the Luna Ultra. “Luna Ultra is the result of years of independent R&D, not a response to any competitor’s product. Development began in 2020, with earlier Insta360 products including the ONE R, Link Series webcams, and Flow Series gimbals helping shape the technology and design direction behind Luna Ultra. DJI filing lawsuits on the same day we launched Luna Ultra speaks volumes — exposing their fear of competition from a highly competitive product,” added Liu.
The Luna Ultra is priced at around $770, and Insta360 reported seeing “significant demand” in North America, ranking as the top seller in Amazon’s camcorder category in the US during its first 24 hours of availability.
