In the computer market for the second quarter of this year, there was only one obvious winner: Apple. It is the only company that managed to grow market share compared to the same period last year, as its shipments grew by 10.1%, according to a new IDC report.
Apple shipped 6.7 million Macs in Q2 for a 9.9% market share, up from 6.1 million units and 8.5% market share in Q2 2025. Windows PC makers were hit hard by their own price increases (which may be a result of the RAM shortage, obviously).
First-place Lenovo’s shipments dropped to 16.6 million units from 17 million in the year-ago quarter, for a 24.4% market share (up from 23.7%). HP is in second place with 13 million shipments, down from 14.3 million last year. Its market share is now 19.1%, down from 19.9% in Q2 2025.
Dell is in third with 9.3 million devices shipped, compared to 9.8 million last year. Apple is fourth, followed by Asus with 5 million shipments — Asus is virtually flat with a negligible 0.2% growth versus Q2 2025, but since the total market declined, it managed to expand its market share from 7% to 7.4%.
The total market was 68.2 million units in Q2, down from 71.7 million in the year-ago quarter, a 4.9% decline. The higher RAM and SSD prices go, the more we’ll likely keep seeing this trend. In fact, IDC predicts “a sharp slowdown in growth rates in the second half of 2026,” and says distributors are “bracing for further price hikes into 2027.”
Apple’s success in this market has a lot to do with the fact that it only raised prices at the end of June (which is also the end of Q2), and the very strong performance of the MacBook Neo. How its price hike has impacted demand for Macs will become clear in the numbers for Q3.
