Apple’s latest iPhone 17 lineup is finally seeing some meaningful discounts, and while the price drops aren’t massive, they’re a welcome sight for anyone waiting to upgrade. The standard iPhone 17 now starts at a more approachable price, while the iPhone 17 Pro and Pro Max have also seen modest reductions.
But the real headline this week belongs to Google’s Pixel 10 series. The Pixel 10 Pro Fold has received a staggering £450 price cut, making Samsung’s Galaxy Z Fold 6 look decidedly overpriced by comparison. The standard Pixel 10 Pro is also discounted by up to £450 depending on storage configuration.
Samsung isn’t sitting still either. The Galaxy S26 Ultra — Samsung’s 2026 flagship — has a flat £100 discount at checkout across all storage variants. It’s the first real price movement we’ve seen on the S26 Ultra since launch.
Pixel 10 Series: The Standout Deals
Both the Pixel 10 Pro and Pixel 10 Pro Fold are powered by Google’s Tensor G5 chipset and feature triple rear camera systems. The Pro Fold’s 8-inch inner display makes it a genuine tablet replacement, while the standard Pro’s 6.3-inch LTPO OLED panel hits 120Hz with ease.
At £450 off, the Pixel 10 Pro Fold drops well below the Galaxy Z Fold 6’s price point, making it the most compelling foldable deal on the market right now.
Samsung Galaxy S26 Ultra: £100 Off Across the Board
The S26 Ultra’s discount applies to all storage tiers — 256GB, 512GB, and 1TB. With its 200MP main sensor, 100x Space Zoom, and integrated S Pen, it remains the most feature-packed Android flagship. The £100 saving isn’t transformative, but it’s the first crack in the launch pricing.
Xiaomi 17 and 17 Ultra: Aggressive Pricing Continues
Xiaomi’s 2026 flagships are also on sale. The standard Xiaomi 17 has seen a steeper discount compared to last week, while the camera-centric 17 Ultra maintains its £100 price cut. For photography enthusiasts, the 17 Ultra’s 1-inch type sensor and Leica-tuned optics make it a compelling alternative to the S26 Ultra at a lower price point.
Nothing Phone (3): Up to £190 Off
Rounding out the deals, Nothing’s 2025 flagship — the Phone (3) — sees discounts up to £190 depending on storage variant. With no new Nothing flagship expected in 2026, this remains the company’s most premium offering. The Glyph interface, clean Nothing OS, and competitive specs make it a solid mid-range pick at this reduced price.
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