Everything You Need to Know About Samsung’s Galaxy Unpacked 2026 Event
Samsung’s next Galaxy Unpacked event takes place on July 22, 2026, and it’s shaping up to be one of the company’s biggest launches yet. The event heads to London for the first time in years, where Samsung is expected to unveil a completely new smartphone form factor. Here’s everything you need to know.
When Is Galaxy Unpacked 2026?
Samsung has confirmed the event for July 22, 2026, in London. The keynote starts at 2 p.m. BST. Here’s what that looks like in different time zones:
- UK (BST): 2:00 PM
- US East Coast (EDT): 9:00 AM
- US West Coast (PDT): 6:00 AM
- Europe (CEST): 3:00 PM
- South Africa (SAST): 3:00 PM
- Nigeria (WAT): 2:00 PM
- East Africa (EAT): 4:00 PM
How to Watch the Livestream
Samsung is streaming the entire event for free — no registration required. You can catch it live on Samsung.com, the Samsung Newsroom website, or Samsung’s YouTube channel. The show typically runs for about an hour, based on past Unpacked events. Registering at samsung.com/unpacked won’t give you early access to the stream, but it may unlock some pre-order perks afterward.
What Samsung Is Expected to Announce
1. Galaxy Z Fold 8 — A New Shape
The teaser strongly hints at a wider foldable phone, shaped more like a passport than the narrow Fold 7. Rumors suggest a 5.5-inch cover display and a 7.6-inch inner display, available in Cream, Graphite, Lavender, and Pistachio. Expected specs include a Snapdragon 8 Elite Gen 5 chip, 12GB of RAM, storage from 256GB to 1TB, and a 4,800mAh battery.
2. Galaxy Z Fold 8 Ultra
Reports suggest Samsung may rename its traditional large foldable the “Fold 8 Ultra,” with a 200MP main sensor, 10MP telephoto, upgraded 50MP ultrawide, faster 45W charging, a 5,000mAh battery, thinner design, and the return of S Pen support.
3. Galaxy Z Flip 8
Expected as a modest update with a similar look to the Flip 7, featuring a new chip and an improved hinge that hides the crease better. Some markets may get Snapdragon while others get Exynos.
4. Galaxy Watch 9 and Watch Ultra 2
Both are rumored to switch to a new Qualcomm chip with Bluetooth 6.0 and faster Wi-Fi. The Watch Ultra 2’s biggest upgrade is battery life — jumping from 590mAh to around 800mAh — along with a titanium case and brighter display.
5. Galaxy Glasses
Samsung and Google have already shown off audio smart glasses built with Soft Monster and Warby Parker. Expected to launch this fall in select markets, with prices estimated between $379 and $499.
Expected Pricing
A global memory chip shortage since late 2025 has pushed component costs up sharply, and Samsung has confirmed prices will rise industry-wide. For reference, last year’s models launched at: Z Fold 7 ($1,999.99), Z Flip 7 ($1,099), Watch 8 (from $349), Watch Ultra ($649). This year’s rumored prices: Fold 8 (~$1,899), Fold 8 Ultra (~$2,099), with European reports suggesting ~€100 increases across the board.
Register for Unpacked at samsung.com/unpacked — it’s free, takes a minute, and unlocks pre-order perks once the event ends.
