Future

WHO Renames Monkeypox to Mpox: What You Need to Know

In a move to reduce stigma and align with modern disease naming conventions, the World Health Organization (WHO) has officially renamed "monkeypox" to "mpox"....

Future of TV Briefing: Why Aéropostale Is Investing in Creator-Led Episodic Shows

This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed via email every Wednesday at 10...

Future of TV Briefing: FreeWheel adds show-level reporting to tackle streaming’s transparency problem

Comcast-owned ad tech firm FreeWheel is rolling out show-level reporting for advertisers using its ad buying platform, Purchaser Cloud (formerly Beeswax). The move addresses...

The Subaru Trailseeker is the wagon the Outback used to be—and now it’s electric

Subaru has long been synonymous with rugged reliability and all-weather capability, but the brand's identity has always had a subtle thread of wagon enthusiasm...

The Great Marketing Debate: Big Brand Ads vs. Creator-Led Trust

The marketing industry is debating a fundamental question: is it still smarter to reach a million people today, or to find the thousand people...

Streaming Ad Industry Finally Gets Levers to Pull on Quality Standards

This article looks at how the IAB's Redefining Media Types Standard might address the streaming ad market's demand for quality controls.“The advertising market does...
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