The Indian smartphone market just endured its weakest quarter in six years. According to Counterpoint Research, shipments between January and March 2025 fell 3% compared to the same period in 2024.
Market Share Snapshot
vivo maintains the lead with 20.8% market share, followed by Samsung (17.4%), Oppo (13.6%), Apple (9.0%), Realme (8.9%), Xiaomi (7.9%), Poco (4.2%), iQOO (2.6%), and OnePlus (1.8%).
Notable Performances
- Nothing (including CMF sub-brand): 47% year-on-year growth
- Google (in premium >₹45,000 segment): 39% growth
- Oppo: 8% YoY growth (fastest in Top 5), led by A and K series
- Xiaomi: double-digit growth in the ₹10,000-20,000 segment
What’s Ahead
Counterpoint predicts a double-digit sales decline in Q2 2025 vs. Q2 2024 due to elevated memory prices and weak entry-level demand.
For the full year 2025, the market is projected to decline 10% compared to 2024, as memory costs impact affordability and lengthen replacement cycles.
The Bigger Picture
This downturn reflects broader economic pressures on consumers. While premium brands show strength in niches, the overall market struggles with rising component costs, extended phone lifecycles, and consumer caution.
The silver lining? Innovation continues in specific areas — foldables, camera technology, and software experiences — even as volume growth slows.
